Reaching Your Target Audience

Chapter Two:  Reaching Your Target Audience

Reaching Your Target Audience

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A big factor to successful Online Marketing is knowing who your target audience is and how to reach them.  To determine what types of customers you are trying to reach you should be asking yourself the following questions:

  • What age group are you trying to sell to?
  • Are you selling to a specific ethnic group or gender?
  • Will most of your customers be married or single?
  • How fast will most Internet connections be?
  • Will you target customers who have children?
  • What level of education will most of your customers have?
  • Where will most of your customers live?
  • Will your customers have any specific hobbies?

The more you know about your customers the easier it will be to come up with a marketing plan.  You’ll also be able to design a website that is the most appealing to these customers.  The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.  Continue reading

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It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it. -- Dale Carnegie, How to win Friends & Influence People

The Benefits of Marketing Online

Chapter One:  The Benefits of Marketing Online

The Benefits of Marketing Online

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Marketing rules are the same no matter how big or small your business is: 

(1) brand your product,

(2) determine who your target audience is,

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If you look at what you have in life, youll always have more. If you look at what you dont have in life, youll never have enough. - Oprah Winfrey

What Is Online Marketing?

 

What is Online Marketing?

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It’s been a month since I last wrote my post on this blog. Everyone including you will experience procrastination, laziness or even dis-spirited to maintain your own blog because there are too much work involves. However, if you knows the benefit of Online Marketing, it will provide the motivation for you to continue working on it. So,

What is Online Marketing?

Introduction

If you have a business or wanted to start an online business that produces successful online marketing results, then you need to be a creative thinker and think outside of the box.

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The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who dont want it badly enough. Theyre there to stop the other people. ? Randy Pausch, The Last Lecture