Forgetting About Search Engine Optimization

Chapter Ten:  Forgetting about SEO

Forget about SEO -- Branding instead

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Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”.   And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.

Successful Branding

Successful branding is all about one thing: acknowledgment from your customers.  When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice.  Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd.  Branding has one goal: to gain the confidence of your customers so that they stand by you.

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To fight fear, act. To increase fear - wait, put off, postpone. -- David Joseph Schwartz

Co-Branding Strategies

Chapter Seven:  Strategies for Co-Branding

Co-Branding Strategies

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Online co-branding can be a little complicated.  If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing.  They will wonder why they have been directed to an entirely different web page with unrelated content.  When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.

Co-Branding

Co-branding can be very cost effective, particularly for small online businesses.  However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial. 

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A leader is someone who is ahead of the pack. Even if it is only by one inch. They are doing, or have done, what they want or expect others to do. They are not watchers nor do they wait around. They take action...proper action....a lot of proper action! And they never give up! -- Jack M. Zufelt

Building An Online Community

Chapter Six:  Build a Community Online

Build An Online Community

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Over 93% of Internet users take part in some type of online community.  But just why are online communities such a draw for so many people? 

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The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who dont want it badly enough. Theyre there to stop the other people. ? Randy Pausch, The Last Lecture

E-Mail Marketing

Chapter Five: E-mail Marketing

*Note: This is a long article! Please be patient!

Email Marketing for Online Marketers

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As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for Online Marketing.  E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer).  Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers.  When permission based e-mail marketing is done right it can be more effective than any other type of Online Marketing strategy.  The thing to keep in mind is that no one single component of Online Marketing can stand on its own.  For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail.  This is why e-mail can be used as a great Online Marketing tool.  Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home. Continue reading

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The most fundamental aggression to ourselves, the most fundamental harm we can do to ourselves, is to remain ignorant by not having the courage and the respect to look at ourselves honestly and gently. -? Pema Chdrn

Generating Advertising that is Free

Chapter Four:  Generating Advertising that is Free

Generate Advertising that is Free

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One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective Online Marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as “pinpoint marketing”.  Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques.  Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing :  Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results.  For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen.  The next you thing you know you’re looking for the first vendor who can sell you a can of Coke.  However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment.  Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for.  People who use the Internet are usually looking for a solution to a problem.  When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing :  The placement and timing of ads on the Internet has become so important to Online Marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”.  Day-part is something that has always been done in television advertising.  Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers. 

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I've never been poor, only broke. Being poor is a frame of mind. Being broke is only a temporary situation. -- Mike Todd

Create Content that is Effective

Chapter Three:  Create Content that is Effective

The Internet is designed to be changing and dynamic.  People who visit your website want to see content that is new and filled with ideas and business promotions.  If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on.  The home page of your website is one of the most important aspects of your online marketing strategy.  It’s the content of your home page that gives your business a brand.  The more useful and professional the information on your home page is the more credit you bring to your product or service.

The Internet is one of the best places for consumers to find out about new products and services.  This places the net above television, radio, magazines, and newspapers.  When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time.  The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business. 

Components of Good Content

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People with goals succeed because they know where they're going. -- Earl Nightingale

Reaching Your Target Audience

Chapter Two:  Reaching Your Target Audience

Reaching Your Target Audience

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A big factor to successful Online Marketing is knowing who your target audience is and how to reach them.  To determine what types of customers you are trying to reach you should be asking yourself the following questions:

  • What age group are you trying to sell to?
  • Are you selling to a specific ethnic group or gender?
  • Will most of your customers be married or single?
  • How fast will most Internet connections be?
  • Will you target customers who have children?
  • What level of education will most of your customers have?
  • Where will most of your customers live?
  • Will your customers have any specific hobbies?

The more you know about your customers the easier it will be to come up with a marketing plan.  You’ll also be able to design a website that is the most appealing to these customers.  The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.  Continue reading

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To fight fear, act. To increase fear - wait, put off, postpone. -- David Joseph Schwartz

The Benefits of Marketing Online

Chapter One:  The Benefits of Marketing Online

The Benefits of Marketing Online

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Marketing rules are the same no matter how big or small your business is: 

(1) brand your product,

(2) determine who your target audience is,

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All great masters are chiefly distinguished by the power of adding a second, a third, and perhaps a fourth step in a continuous line. Many a man has taken the first step. With every additional step you enhance immensely the value of your first. -- Ralph Waldo Emerson