Chapter Eleven: Website Development
The development of your website design is one of the most central phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary for your achievements. The development phase consists of several phases that include:
· Final review of website design.
Success on any major scale requires you to accept responsibility...In the final analysis, the one quality that all successful people have...is the ability to take on responsibility. -- Michael Korda
Chapter Seven: Strategies for Co-Branding
Online co-branding can be a little complicated. If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing. They will wonder why they have been directed to an entirely different web page with unrelated content. When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.
Co-branding can be very cost effective, particularly for small online businesses. However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial.
Nobody succeeds beyond his or her wildest expectations unless he or she begins with some wild expectations. -- Ralph Charell
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I've never been poor, only broke. Being poor is a frame of mind. Being broke is only a temporary situation. -- Mike Todd