Co-Branding Strategies

Chapter Seven:  Strategies for Co-Branding

Co-Branding Strategies

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Online co-branding can be a little complicated.  If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing.  They will wonder why they have been directed to an entirely different web page with unrelated content.  When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.

Co-Branding

Co-branding can be very cost effective, particularly for small online businesses.  However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial. 

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