Chapter Eight: Rising to the Top of Search Engines
The most common way for people to access your website is through search engines. And this means that whether you’re selling a product or service, or just want to get some free press about your business, your company website needs to found by the top Internet search engines such as Google and Yahoo! Keeping up with search engines and their technology will be a full time job. However, if your website is well designed, search engines can be your best ally in generating more Internet traffic.
Search Engine Optimization Defined
Search engine optimization, or SEO, is the technique of placing your website so that its ranking increases in search engine databases. You want your website to have a high ranking and be as relevant as possible to a user’s search.
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Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure. -- Thomas J. Watson, Sr.