E-Mail Marketing

Chapter Five: E-mail Marketing

*Note: This is a long article! Please be patient!

Email Marketing for Online Marketers

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As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for Online Marketing.  E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer).  Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers.  When permission based e-mail marketing is done right it can be more effective than any other type of Online Marketing strategy.  The thing to keep in mind is that no one single component of Online Marketing can stand on its own.  For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail.  This is why e-mail can be used as a great Online Marketing tool.  Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home. Continue reading

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