Chapter Three: Create Content that is Effective
The Internet is designed to be changing and dynamic. People who visit your website want to see content that is new and filled with ideas and business promotions. If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on. The home page of your website is one of the most important aspects of your online marketing strategy. It’s the content of your home page that gives your business a brand. The more useful and professional the information on your home page is the more credit you bring to your product or service.
The Internet is one of the best places for consumers to find out about new products and services. This places the net above television, radio, magazines, and newspapers. When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time. The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business.
Components of Good Content
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People with goals succeed because they know where they're going. -- Earl Nightingale