Chapter Eleven: Website Development
The development of your website design is one of the most central phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary for your achievements. The development phase consists of several phases that include:
· Final review of website design.
The only difference between success and failure is the ability to take action. -- Alexander Graham Bell
Chapter Ten: Forgetting about SEO
Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”. And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.
Successful branding is all about one thing: acknowledgment from your customers. When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice. Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd. Branding has one goal: to gain the confidence of your customers so that they stand by you.
Help others and give something back. I guarantee you will discover that while public service improves the lives and the world around you, its greatest reward is the enrichment and new meaning it will bring your own life. -- Arnold Schwarzenegger
Chapter Seven: Strategies for Co-Branding
Online co-branding can be a little complicated. If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing. They will wonder why they have been directed to an entirely different web page with unrelated content. When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.
Co-branding can be very cost effective, particularly for small online businesses. However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial.
Few things are impossible to diligence and skill...Great works are performed not by strength, but perseverance. -- Samuel Johnson