Forgetting About Search Engine Optimization

Chapter Ten:  Forgetting about SEO

Forget about SEO -- Branding instead

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Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”.   And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.

Successful Branding

Successful branding is all about one thing: acknowledgment from your customers.  When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice.  Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd.  Branding has one goal: to gain the confidence of your customers so that they stand by you.

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A constant struggle, a ceaseless battle to bring success from inhospitable surroundings, is the price of all great achievements. -- Orison Swett Marden

Co-Branding Strategies

Chapter Seven:  Strategies for Co-Branding

Co-Branding Strategies

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Online co-branding can be a little complicated.  If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing.  They will wonder why they have been directed to an entirely different web page with unrelated content.  When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.

Co-Branding

Co-branding can be very cost effective, particularly for small online businesses.  However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial. 

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All you can do is all you can do BUT "All you can do is just enough" -- Art William