Forgetting About Search Engine Optimization

Chapter Ten:  Forgetting about SEO

Forget about SEO -- Branding instead

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Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”.   And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.

Successful Branding

Successful branding is all about one thing: acknowledgment from your customers.  When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice.  Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd.  Branding has one goal: to gain the confidence of your customers so that they stand by you.

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All you can do is all you can do BUT "All you can do is just enough" -- Art William

Reaching Your Target Audience

Chapter Two:  Reaching Your Target Audience

Reaching Your Target Audience

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A big factor to successful Online Marketing is knowing who your target audience is and how to reach them.  To determine what types of customers you are trying to reach you should be asking yourself the following questions:

  • What age group are you trying to sell to?
  • Are you selling to a specific ethnic group or gender?
  • Will most of your customers be married or single?
  • How fast will most Internet connections be?
  • Will you target customers who have children?
  • What level of education will most of your customers have?
  • Where will most of your customers live?
  • Will your customers have any specific hobbies?

The more you know about your customers the easier it will be to come up with a marketing plan.  You’ll also be able to design a website that is the most appealing to these customers.  The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.  Continue reading

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There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment. -- Unknown