E-Mail Marketing

Chapter Five: E-mail Marketing

*Note: This is a long article! Please be patient!

Email Marketing for Online Marketers

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As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for Online Marketing.  E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer).  Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers.  When permission based e-mail marketing is done right it can be more effective than any other type of Online Marketing strategy.  The thing to keep in mind is that no one single component of Online Marketing can stand on its own.  For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail.  This is why e-mail can be used as a great Online Marketing tool.  Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home. Continue reading



Close scrutiny will show that most...'crisis situations' are...opportunities to either advance, or stay where you are. -- Maxwell Maltz

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Generating Advertising that is Free

Chapter Four:  Generating Advertising that is Free

Generate Advertising that is Free

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One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective Online Marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as “pinpoint marketing”.  Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques.  Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing :  Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results.  For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen.  The next you thing you know you’re looking for the first vendor who can sell you a can of Coke.  However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment.  Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for.  People who use the Internet are usually looking for a solution to a problem.  When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing :  The placement and timing of ads on the Internet has become so important to Online Marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”.  Day-part is something that has always been done in television advertising.  Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers. 

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The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail. -- Napoleon Hill

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Create Content that is Effective

Chapter Three:  Create Content that is Effective

The Internet is designed to be changing and dynamic.  People who visit your website want to see content that is new and filled with ideas and business promotions.  If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on.  The home page of your website is one of the most important aspects of your online marketing strategy.  It’s the content of your home page that gives your business a brand.  The more useful and professional the information on your home page is the more credit you bring to your product or service.

The Internet is one of the best places for consumers to find out about new products and services.  This places the net above television, radio, magazines, and newspapers.  When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time.  The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business. 

Components of Good Content

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The establishment of a clear, central purpose or goal in life is the starting point of all success. An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused goals. -- Brian Tracy

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Reaching Your Target Audience

Chapter Two:  Reaching Your Target Audience

Reaching Your Target Audience

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A big factor to successful Online Marketing is knowing who your target audience is and how to reach them.  To determine what types of customers you are trying to reach you should be asking yourself the following questions:

  • What age group are you trying to sell to?
  • Are you selling to a specific ethnic group or gender?
  • Will most of your customers be married or single?
  • How fast will most Internet connections be?
  • Will you target customers who have children?
  • What level of education will most of your customers have?
  • Where will most of your customers live?
  • Will your customers have any specific hobbies?

The more you know about your customers the easier it will be to come up with a marketing plan.  You’ll also be able to design a website that is the most appealing to these customers.  The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.  Continue reading



I find it fascinating that most people plan their vacation with better care than they do their lives. -- Jim Rohn

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The Benefits of Marketing Online

Chapter One:  The Benefits of Marketing Online

The Benefits of Marketing Online

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Marketing rules are the same no matter how big or small your business is: 

(1) brand your product,

(2) determine who your target audience is,

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The achievement of your goal is assured the moment you commit yourself to it. -- Mack R. Douglas

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What Is Online Marketing?

 

What is Online Marketing?

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It’s been a month since I last wrote my post on this blog. Everyone including you will experience procrastination, laziness or even dis-spirited to maintain your own blog because there are too much work involves. However, if you knows the benefit of Online Marketing, it will provide the motivation for you to continue working on it. So,

What is Online Marketing?

Introduction

If you have a business or wanted to start an online business that produces successful online marketing results, then you need to be a creative thinker and think outside of the box.

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No life ever grows great until it is focused, dedicated, disciplined. -- Harry Emerson Fosdick

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5 Ways To Making Blogging Easy For You

5 Ways To Making Blogging Easy For You

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Most bloggers find it difficult to blog on a regularly basis. On the other hand, there are other bloggers who find it easy to blog everyday.

In order for your blog to be effective and current, you will need to add fresh content to your blog on a regular basis. Here are five ways you can leverage on to make your blogging easy.

  • Write your blog content in advance and save it so that it’s ready to be posted anytime. When you have time to write, try to write enough blog content that will be enough for several days or for the whole week. You can write and save your blog posts first on your blog, and all you have to do is to publish each post over a period of time. This means that on those days when you do not have the time to write, you can still post fresh content on your blog using the blog posts you had saved.
  • Invite your blog visitors to leave some comments relating to your posts and your niche. This is an easy way of getting unique content on your website. The more interaction you allow on your blog, the more content you will have on your blog.
  • Use PLR content, customize it and make it unique and break it into blog posts. It is essential that you make the PLR content very unique otherwise you will be penalized for duplicate content. Using PLR content as a starting point for your blog posts means that you will be able to create blog content easily and quickly.
  • Blog about a wide range of things that relate to your niche. Think about any information relating to your niche which your website visitors will be interested in seeing on your blog. Identify the sub-niches in your niche and write about those as well. You should never run out of ideas on what to blog about.
  • Research and look for the key questions and issues that people in your niche are interested in, and provide information that addresses those questions on your blog. Look in the relevant forums for the hot topics that people are asking, and provide answers to these questions on your blog. This will make your blog useful to your visitors because it will have information which your visitors are looking for. This gives you a wide range of topics that you can blog about.
     

Leverage on the tips above to make your blogging easy. The more you blog, the more traffic you drive to your website and also the more easier you will find content to write about.

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The establishment of a clear, central purpose or goal in life is the starting point of all success. An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused goals. -- Brian Tracy

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We must realize that the subconscious mind is the law of action and always expresses what the conscious mind has impressed on it. What we regularly entertain in our mind creates a conception of self. What we conceive ourselves to be, we become. -- Grace Speare

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