Forgetting About Search Engine Optimization

Chapter Ten:  Forgetting about SEO

Forget about SEO -- Branding instead

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Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”.   And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.

Successful Branding

Successful branding is all about one thing: acknowledgment from your customers.  When your customers can recognize your product or service, and detach you from your competition, you’ve already taken the first step towards grabbing their notice.  Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd.  Branding has one goal: to gain the confidence of your customers so that they stand by you.

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Take a second look at what appears to be someone's 'good luck.' You'll find not luck but preparation, planning, and success-producing thinking... -- David Joseph Schwartz

Building Email Lists

Chapter Nine:  Building E-mail Lists

Building Email Lists

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A successful online business requires a trusting relationship with your customers.  When your customers know that your online business is reliable and honest they’re more likely to buy products or services from you, rather than from your competition.  But it’s up to you to let your customers know that you’re a better choice than your competitor.  One way that you can get those important sales is by building up e-mail lists so that you can communicate on a regular basis with your customers.

Never miss an opportunity at communicating with your customers.  It’s vital to your online company that you come into contact with as many customers and potential customers as possible so that you increase your contacts and eventually increase your sales.

There is so much competition on the Internet and this is why it’s important that you stand out for your customers.  When your customers know that they can rely on you for dependable service, consistent communication, and quality products or services, they will continue to buy from you time and time again.  Your repeat customers will become the mainstay of your business since it’s these repeat customers that refer you to their friends and family, thus bringing you more potential customers.

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Knowledge conquered by labour becomes a possession - a property entirely our own. -- Samuel Smiles

Rise To Top Rank In Search Engine

Chapter Eight:  Rising to the Top of Search Engines

Rise To Top Rank in Search Engine

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The most common way for people to access your website is through search engines.  And this means that whether you’re selling a product or service, or just want to get some free press about your business, your company website needs to found by the top Internet search engines such as Google and Yahoo!  Keeping up with search engines and their technology will be a full time job.  However, if your website is well designed, search engines can be your best ally in generating more Internet traffic. 

Search Engine Optimization Defined

Search engine optimization, or SEO, is the technique of placing your website so that its ranking increases in search engine databases.  You want your website to have a high ranking and be as relevant as possible to a user’s search.

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The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible. -- Richard M. DeVos

Co-Branding Strategies

Chapter Seven:  Strategies for Co-Branding

Co-Branding Strategies

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Online co-branding can be a little complicated.  If an Internet user clicks on a link on your website and is taken to a web page that has a different brand or company it can get a bit confusing.  They will wonder why they have been directed to an entirely different web page with unrelated content.  When it comes to co-branding you need to choose partnerships that have something in common with the product or service that you’re selling.

Co-Branding

Co-branding can be very cost effective, particularly for small online businesses.  However, if you choose the wrong partner, or too many partners, it might be more harmful than beneficial. 

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When you think big, your results are big. -- Thomas J. Vilord

Building An Online Community

Chapter Six:  Build a Community Online

Build An Online Community

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Over 93% of Internet users take part in some type of online community.  But just why are online communities such a draw for so many people? 

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The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible. -- Richard M. DeVos

E-Mail Marketing

Chapter Five: E-mail Marketing

*Note: This is a long article! Please be patient!

Email Marketing for Online Marketers

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As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for Online Marketing.  E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer).  Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers.  When permission based e-mail marketing is done right it can be more effective than any other type of Online Marketing strategy.  The thing to keep in mind is that no one single component of Online Marketing can stand on its own.  For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail.  This is why e-mail can be used as a great Online Marketing tool.  Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home. Continue reading

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Close scrutiny will show that most...'crisis situations' are...opportunities to either advance, or stay where you are. -- Maxwell Maltz

Generating Advertising that is Free

Chapter Four:  Generating Advertising that is Free

Generate Advertising that is Free

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One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website.  Effective Online Marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.  This technique is known as “pinpoint marketing”.  Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques.  Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing :  Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results.  For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen.  The next you thing you know you’re looking for the first vendor who can sell you a can of Coke.  However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment.  Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for.  People who use the Internet are usually looking for a solution to a problem.  When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing :  The placement and timing of ads on the Internet has become so important to Online Marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”.  Day-part is something that has always been done in television advertising.  Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers. 

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The establishment of a clear, central purpose or goal in life is the starting point of all success. An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused goals. -- Brian Tracy

Create Content that is Effective

Chapter Three:  Create Content that is Effective

The Internet is designed to be changing and dynamic.  People who visit your website want to see content that is new and filled with ideas and business promotions.  If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on.  The home page of your website is one of the most important aspects of your online marketing strategy.  It’s the content of your home page that gives your business a brand.  The more useful and professional the information on your home page is the more credit you bring to your product or service.

The Internet is one of the best places for consumers to find out about new products and services.  This places the net above television, radio, magazines, and newspapers.  When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time.  The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business. 

Components of Good Content

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The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who dont want it badly enough. Theyre there to stop the other people. ? Randy Pausch, The Last Lecture